Exploring Benidorm Old Town: A Journey Through Time and Modernity
Introduction: Benidorm, often associated with towering skyscrapers and bustling beaches, hides a gem that offers a stark contrast to its modern skyline—the Old Town. Nestled between Playa de Levante and Playa de Poniente, this historic quarter takes you back to the time when Benidorm was just a small fishing village. Walking through its narrow streets, you can feel the echoes of the past mingling with the vibrant present, making Benidorm Old Town a must-visit for anyone seeking to understand the city beyond its high-rise hotels and vibrant nightlife.
From a Fishing Village to a Skyscraper City: Before the 1950s, Benidorm was a sleepy village with a population of barely two thousand. Fishing, olive farming, and citrus groves were the main livelihoods, and tourism was virtually nonexistent. The few visitors who did arrive found a quaint town with a couple of hotels and guesthouses, far removed from the bustling tourist hub it would become. Benidorm didn’t even have a reliable water supply, and nobody could have predicted its transformation into the metropolis it is today.
The Vision of Pedro Zaragoza Orts: The turning point in Benidorm’s history came with the election of Pedro Zaragoza Orts as mayor in 1950. Zaragoza understood the potential of mass tourism long before it became a global phenomenon. His ambitious vision led to the 1956 urban development plan that laid the groundwork for Benidorm’s vertical expansion. Inspired by the grid plan of Barcelona, Zaragoza’s layout provided for wide avenues and tall buildings, preparing the city for unprecedented growth.
This innovative plan focused on the Levante area, where the terrain was flatter, making it ideal for high-rise construction. The initial buildings, known as «tranvía buildings,» were modest by today’s standards, but they marked the beginning of a construction boom that would see Benidorm rise to international fame.
Marketing Genius and the Rise of Tourism: Pedro Zaragoza was not just a visionary planner; he was also a marketing genius. Understanding that urban planning alone wouldn’t draw tourists, he embarked on campaigns that put Benidorm on the global map. Zaragoza sent bottles of wine branded «Sol de Benidorm» to hundreds of international personalities, including the Queen of England. He even traveled to Germany to place signs indicating the distance to Benidorm, enticing tourists to visit this sunny haven.
Zaragoza’s crowning achievement was the creation of the Benidorm Song Festival, which helped launch the careers of artists like Raphael and Julio Iglesias. His efforts ensured that Benidorm was not just a destination but a brand synonymous with sunny holidays and vibrant culture.
What to See in Benidorm Old Town: Today, Benidorm Old Town retains much of its historic charm, offering a glimpse into the city’s past while still catering to the modern tourist. The Plaza del Castillo, once a fortress guarding against pirate attacks, now offers stunning views of the Mediterranean and the city’s skyline. The Church of San Jaime and Santa Ana, with its iconic blue domes, is a serene place to reflect on Benidorm’s journey from a humble village to a thriving city.
Walking through the Old Town’s winding streets, you’ll find traditional Spanish bars, quaint shops, and artisan stores that contrast sharply with the modern establishments lining the beachfront. It’s a place where time seems to slow down, allowing you to savor the sights, sounds, and flavors of a bygone era.
Getting There: Reaching Benidorm Old Town is easy, whether you’re driving, taking a taxi, or simply strolling from the beachfront. The town’s compact layout makes it ideal for exploring on foot, with most attractions within walking distance of each other. For those who prefer cycling, Benidorm offers bike rental services and dedicated lanes, making it a convenient option for exploring the area.
Conclusion: Benidorm Old Town is more than just a historical site; it’s a testament to the city’s resilience and ability to reinvent itself. From its humble beginnings as a fishing village to its rise as a global tourist destination, Benidorm’s story is one of vision, innovation, and a deep connection to its roots. Whether you’re a first-time visitor or a seasoned traveler, the Old Town offers an authentic experience that captures the essence of Benidorm—where the past and present coexist in perfect harmony.